BMC NEWS

Get Ready for the Next Sprechstunde Musikwirtschaft Event on 28th of September! Are you eager to delve into the dynamic realm of music marketing and business strategy? Your wait is over! We are thrilled to unveil the upcoming Sprechstunde Musikwirtschaft Event, a deep dive into the intricacies of crafting a triumphant marketing strategy within the music industry.

In this workshop, Steffen Geldner presented TikTok as a marketing tool for musicians*. Digital self-marketing has changed fundamentally in recent years. While it used to be possible to grow quickly organically through good content, the marketing of music content has become much more complex due to algorithm- and data-driven platforms. With TikTok there is (still) the chance to grow fast organically and without using big budgets.

Das Metaverse und die zahlreichen Möglichkeiten des Web3 sind auf Twitter Foren wie Facebook Posts ein viel besprochenes Thema. 27 Millionen Spieler konnten das “Astronomical” Konzert von Travis Scott im Jahre 2020 bei Fortnite an mehreren Tagen bestaunen. Doch seit den letzten Jahren bieten zahlreiche Indie Entwickler Optionen für DJ und Livemusik im Metaverse an.

Am 09.11. hielten Thor Hagedorn und Luana Madikera von der IRL- und Metaverse Eventfirma Diasporic Arts Alliance und der Tropical Bass Band La Byle als Teil der Most Wanted: Music einen Talk/ Workshop zum Thema “Creating Metaverse Experiences” und gingen auf ihre Erfahrungen mit Metaverse Konzerten ein.

The metaverse and the many possibilities of Web3 are a much discussed topic on Twitter forums and Facebook posts. 27 million players were able to marvel at Travis Scott’s “Astronomical” concert in 2020 on Fortnite over several days. But for the past few years, numerous indie developers have been offering DJ and live music options in the Metaverse.

On 09.11, Thor Hagedorn and Luana Madikera from IRL and Metaverse event company Diasporic Arts Alliance and Tropical Bass Band La Byle gave a talk/workshop on “Creating Metaverse Experiences” as part of Most Wanted: Music and went into their experiences with Metaverse concerts.

Building on this, the Music Business Talk session “How to: Perform in the Metaverse!” on 17/11/2022 at 10am. Here Christine Seraphin (Diasporic Arts Alliance) and Thor Hagedorn (DAA, La Byle) addressed what basic knowledge, technology and metaverse might be right for you.

Long and irregular working hours, touring, and insecure working conditions – working in the music industry is often difficult to reconcile with family life. Parenthood is still one of the main reasons for inequality in the workplace and often leads to mothers and single parents not holding management positions or changing the industry. In the Music Industry Talk Hour “Family-Friendly Companies – Improving Working Conditions for Parents” on Thursday, 29.09. from 10.00 a.m., Marit Posch and Steffi von Kannemann (Parenthood in Music) talked about how we can make the music industry more family-friendly – and thus also contribute to the attractiveness of jobs.