Entries by BMC

Music Industry Talk “Creative Machines – Tech Music & AI”

Also in this talk we want to dedicate ourselves to new technologies and their use in the music industry. In particular, it will be about the interaction of music, soundscapes and installation art with the help of artificial intelligence – AI.

Music Industry Talk “Digital music marketing with TikTok?”

In this workshop, Steffen Geldner presented TikTok as a marketing tool for musicians*. Digital self-marketing has changed fundamentally in recent years. While it used to be possible to grow quickly organically through good content, the marketing of music content has become much more complex due to algorithm- and data-driven platforms. With TikTok there is (still) the chance to grow fast organically and without using big budgets.

Music industry consultation “Against the crises: Sustainability and Climate Protection for Promoters and Venues”.

In times of scarce resources and rising prices, the pressure on venues and organizers is growing. The Corona pandemic has slowed down investments in new, resource-saving technologies. In addition to the financial losses, it is primarily factors such as the lack of personnel, knowledge and time that are slowing down sustainable change. The potential and […]

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