Berlin international

Within the framework of the Music Ambassador programme, we are committed to fostering the exchange of global music, culture, and trade.

In light of this, we seek a few delegates to attend the WOMEX 2023, which will take place from October 25th to 29th in A Coruña, Spain. Every year in October, more than 2,600 professionals from 90 countries come together, making the event one of the leading networking platforms for the global music industry.”

With our delegation, we want to lay a foundation for better networking of the Berlin music industry with WOMEX and the industry segment “Global Sounds”. We want to build a bridge to our Berlin networks in order to create more spaces and representation for this music and industry segment in Berlin in the future. We pay special attention to expertise in the topics of sustainability, youth development and transformation of the music industry.

If you are interested to join this delegation, you may apply to the Music Ambassador Programme for a net subsidy of 700,- Euros. Below you will find the necessary information to apply for the grant.

Apply by 11th September, 2023!

As a part of this delegation, we are able to offer a reduced network rate for WOMEX tickets of 280€ net + VAT (instead of 390€) to Berlin based companies. Please send us an Email to receive the Code.

If you are interested to participate in a shared booth at WOMEX with BMC, please get in touch via

Information & Notes

  • Natural and legal persons are eligible to apply. The target group includes Berlin-based professionals from the entire music value chain. The programme is intended to help individuals as well as small and medium-sized enterprises to establish contacts in the international music business and thus to sustainably promote their growth.
  • Applicants must have their registered office or place of residence in Berlin. Only one project per applicant/company will be funded.
  • The trip must take place in October 2023. All trips outside this period cannot be considered.
  • Accounts for the trip must be submitted by two weeks after the trip, but no later than 15 November 2023.

Application process

  • The application must be submitted via the digital application form by 11th of September 2023, 23:59 at the latest. Applicants will receive an automated confirmation of submission. Applications sent by post or email cannot be considered. If technical problems occur during submission, please take a screenshot and notify us immediately by email to:
  • The following points are asked for in the application form:
    • Business details & brief description of the company
    • Have you had an MA application approved before? If yes, when?
    • Destination, travel dates (from-to) and purpose of the trip
    • Initial situation (max. 1,500 characters)
    • Realisation & perspective (max. 1,500 characters)
    • Why exactly should your trip be funded? (max. 2 sentences)
    • Total costs and amount of the requested travel grant
    • Upload a detailed cost breakdown (xls/xlsx)
  • There is no right to a grant towards the costs. The decision is made by a jury of the Board of Trustees of the Berlin Music Commission. Applicants may not be part of the jury themselves.

Financial details & conditions

  • For this delegation the subsidy for each participant will be
    • package A: 700,00€ (net) or in
    • package B: 420,00€ (net) + a free WOMEX ticket worth 280,00€.
  • As this programme can only provide a contribution towards costs, there must be an own contribution and/or third-party funding. Once the amount has been set in the jury meeting, it will not be changed (fixed amount).
  • The following expenses are eligible to be applied for:
    Travel and accommodation costs, admissions as well as fees for trade fairs, conferences, events or market development programmes. This list may be extended in individual cases. The maximum rates of the Federal Travel Expenses Act and the Foreign Travel Expenses Ordinance must be observed; in particular for hotel bookings in the destination country.
  • The following items are not eligible: communication costs, fees from third parties, catering and hospitality expenses. Likewise, corresponding lump sums (per diems) are not eligible for funding under this programme.
  • The Music Ambassador Programme cannot contribute to proposals that include other state funds of Berlin. However, it can be combined with federal funds (e.g. GO! Export of the Initiative Musik)
  • If certain costs are covered by third parties or if further funding is requested from other sources, this must be indicated in the application.

Schedule / Accounting / Documentation

  • Following the jury meeting, the applicants will receive information about the decision. The selected Ambassadors will receive an agreement including the destination & travel dates and the amount of the grant (net).
  • The Ambassadors will be given networking assignments for the trip. They will receive these by means of the above-mentioned agreement.
  • The Ambassadors are obliged to participate in a preparation and feedback meeting.
  • Payment will only be made after the agreement has been signed, after the trip has been completed and only after all required documents have been submitted in full:A short report (1-2 pages), photos and proof of contacts made must be submitted within two weeks after returning from the trip.The agreed grant will be paid out after proper invoicing. All costs actually incurred must be substantiated by receipts.
  • When documenting the trip on social media, the hashtag #berlinmusicambassadors should be used. A link to the BMC social media accounts is welcome.
  • The ambassadors agree to act as contact persons for Berlin companies interested in the target country and to share their expertise for possible future internationalisation projects upon request and to give advice on the peculiarities of the respective market.

The target group

Our program is aimed at all active participants in Berlin’s music scene – Artists who set up economic cooperation projects to the actors behind the scenes, such as labels, publishers, management and other companies.

If you have any questions about the program or our ambassadors, please contact us at musicambassador(at)

The Music Ambassador Program is funded by the Berlin Senate Department for Economic Affairs, Energy and Industry.