SPRECHSTUNDE MUSIKWIRTSCHAFT “A GREENER FUTURE”

Our next “Sprechstunde Musikwirtschaft” will be devoted to the topic of sustainability across multiple sectors, including music, events, entertainment, and sports. In this special installment, we have the incredible opportunity to welcome Claire O’Neill, a pioneer in sustainable event management and the CEO of AGF (A Greener Future), as our guest speaker.

SPRECHSTUNDE MUSIKWIRTSCHAFT “THE IMPORTANCE OF A GOOD MARKETING STRATEGY TO LEVER ORGANIC REACH”

Get Ready for the Next Sprechstunde Musikwirtschaft Event on 28th of September! Are you eager to delve into the dynamic realm of music marketing and business strategy? Your wait is over! We are thrilled to unveil the upcoming Sprechstunde Musikwirtschaft Event, a deep dive into the intricacies of crafting a triumphant marketing strategy within the music industry.

Call Music Ambassador Delegation WOMEX 2023

Diese 21 Personen erhalten einen Reisekostenzuschuss für den Projektzeitraum 01. April bis 30. November 2020.

Music Ambassador*innen 2023

Diese 21 Personen erhalten einen Reisekostenzuschuss für den Projektzeitraum 01. April bis 30. November 2020.

LISTEN TO BERLIN: COMPILATION 2023/24

Music Ambassador Delegation to ARMC 2023

Diese 21 Personen erhalten einen Reisekostenzuschuss für den Projektzeitraum 01. April bis 30. November 2020.

Music Industry Talk “Creative Machines – Tech Music & AI”

Also in this talk we want to dedicate ourselves to new technologies and their use in the music industry. In particular, it will be about the interaction of music, soundscapes and installation art with the help of artificial intelligence – AI.

Music Industry Talk “Digital music marketing with TikTok?”

In this workshop, Steffen Geldner presented TikTok as a marketing tool for musicians*. Digital self-marketing has changed fundamentally in recent years. While it used to be possible to grow quickly organically through good content, the marketing of music content has become much more complex due to algorithm- and data-driven platforms. With TikTok there is (still) the chance to grow fast organically and without using big budgets.