Entries by BMC

Music Industry Talk “Digital music marketing with TikTok?”

In this workshop, Steffen Geldner presented TikTok as a marketing tool for musicians*. Digital self-marketing has changed fundamentally in recent years. While it used to be possible to grow quickly organically through good content, the marketing of music content has become much more complex due to algorithm- and data-driven platforms. With TikTok there is (still) the chance to grow fast organically and without using big budgets.