Berlin traveling to partners

We can travel again! In 2020, the Corona crisis plunged the entire German music industry into an existential crisis, and the hoped-for recovery still failed to materialize in 2021. Planned tours/artist presentations have now often been postponed several times, which remains a major challenge for many companies. A networked, smarter positioning of the German music capital in international business is therefore one of the decisive factors for 2022 to revive the industry. With the Music Ambassador Program, we want to place the small and medium-sized companies that are among the competence carriers in Berlin in terms of creativity and artist development and the important group of highly specialized solo self-employed artists who act as development drivers internationally in the relevant target markets with high potential.

A Music Ambassador has the task to represent Berlin as a music location and to present a short report and results of the stay to the BMC after the trip. The program is specifically aimed at projects that generate coordinated knowledge and experience transfer between Berlin and other music locations and promote networking with other music locations. One focus is on network exchange and cooperation between music networks. Preference will be given to joint projects, joint conference projects and delegation trips. Activities for the initiation and preparation of such projects can also be recognized.

Logo music ambassador

Target Group:

The format is aimed at trade visitors to international and national industry events and promotes networking and exchange at expert level. The target group includes Berlin-based players from the entire music value chain.

If you have any questions about the program or our ambassadors, please contact us at musicambassador(at)


Our Ambassador Program 2022 starts!
Apply now until August 25, 2022.

Your travel must take place between September 01, 2022 and March 31, 2023. Any travel outside of the travel period cannot be considered.

Application criteria & advice

  • Natural and legal persons are eligible to apply. The target group includes Berlin-based professionals from the entire music value chain. The programme is intended to help individuals as well as small and medium-sized enterprises to establish contacts in the international music business and thus to sustainably promote their growth.
  • Applicants must have their registered office or place of residence in Berlin. Only one project per applicant/company will be funded.
  • The trip must take place between 01. Sept. 2022 and 31. March 2023.
    All trips outside this period cannot be considered.
  • Accounts for the trip must be submitted by two weeks after the trip, but no later than 14 April 2023.It is not recommended to list several different destinations as choices. If a destination is revisited, new criteria and approaches need to be listed in emphasising its sustainable nature. A focus is given to less established, not regularly visited events & markets.

Application process

  • The application must be submitted via the digital application form by 25 August 2022, 23:59 at the latest. Applicants will receive an automated confirmation of submission. Applications sent by post or email cannot be considered. If technical problems occur during submission, please take a screenshot and notify us immediately by email to: You find links to the application form and the template for the cost breakdown on this page.
  • The following points are asked for in the application form:
    • Business details & brief description of the company
    • Have you had an MA application approved before? If yes, when?
    • Destination, travel dates (from-to) and purpose of the trip
    • Initial situation, idea and objective (max. 1,500 characters)
    • Realisation & perspective (max. 1,500 characters)
    • Total costs and amount of the requested travel grant
    • Upload a detailed cost breakdown (xls/xlsx)
    • Why exactly should your trip be funded? (max. 2 sentences)
  • There is no right to a grant towards the costs. The decision is made by a jury of the Board of Trustees of the Berlin Music Commission. Applicants may not be part of the jury themselves.

Financial Details & Conditions

  • There is no minimum or maximum application amount, but there must be an own contribution and/or third-party funding, as this programme can only provide a contribution towards costs. Once the amount has been set in the jury meeting, it will not be changed (fixed amount).
  • The following expenses are eligible to be applied for:
    Travel and accommodation costs, admissions as well as fees for trade fairs, conferences, events or market development programmes. This list may be extended in individual cases. The maximum rates of the Federal Travel Expenses Act and the Foreign Travel Expenses Ordinance must be observed; in particular for hotel bookings in the destination country.
  • The following items are not eligible: communication costs, fees from third parties, catering and hospitality expenses. Likewise, corresponding lump sums (per diems) are not eligible for funding under this programme.
  • The Music Ambassador Programme cannot contribute to proposals that include other state funds of Berlin. However, it can be combined with federal funds (e.g. GO! Export of the Initiative Musik)
  • If certain costs are covered by third parties or if further funding is requested from other sources, this must be indicated in the application.

Schedule / Accounting / Documentation

  • Following the jury meeting (End of-August 2022), the applicants will receive information about the decision. The selected Ambassadors will receive an agreement including the destination & travel dates and the amount of the grant (net).
  • The Ambassadors will be given networking assignments for the trip. They will receive these by means of the above-mentioned agreement.
  • The Ambassadors are obliged to participate in a preparation and feedback meeting.
  • Payment will only be made after the agreement has been signed, after the trip has been completed and only after all required documents have been submitted in full:A short report (1-2 pages), photos and proof of contacts made must be submitted within two weeks after returning from the trip.

    The agreed grant will be paid out after proper invoicing. All costs actually incurred must be substantiated by receipts.

  • When documenting the trip on social media, the hashtag #berlinmusicambassadors should be used. A link to the BMC social media accounts is welcome.
  • The ambassadors agree to act as contact persons for Berlin companies interested in the target country and to share their expertise for possible future internationalisation projects upon request and to give advice on the peculiarities of the respective market.


The following map visualizes where our Music Ambassadors have been to so far:

The Music Ambassador Program is funded by the Berlin Senate Department for Economic Affairs, Energy and Industry.