Berlin traveling to partners

The „Music Ambassador” program aims to strengthen the connection and interaction between Berlin and other cities on both a national and international level within the music industry.

It supports small and medium-sized companies building valuable connections in the international music business that stimulate their healthy sustainable economical growth.

A Music Ambassador’s mission is to represent the musical hotspot that is Berlin and report the results and experiences gathered throughout the journey abroad.
The program focuses on projects that generate the transfer of knowledge, experience and best practices between Berlin and other cities known for their vivid music culture. One of the main goals is the interchange and cooperation between music networks.

Preference will be given to joint projects, joint conference projects or delegation trips. Also accepted are activities to initiate and prepare such projects.

You can read all about the requirements of the programme here.

Logo music ambassador

Target Group:
This format targets trade visitors from national and international industry-related events and encourages the networking and exchange of information and ideas on a professional level.
The target group specifically involves key players of the ongoing expanding supply-chain within the berlin music industry.


The following map visualizes where our Music Ambassadors have been to so far: