Berlin Music Commission

It is the practical relevance and currentness that has been marking the ebam Akademie out as a provider of vocational education and training in the fields of music marketing and management for more than 17 years. In 2009, it opened its own seminar center as a platform for knowledge and networking in the heart of Berlin.

All of its lecturers possess hands-on experience and are active in their field of expertise, and are therefore able to explain theoretical matters well. Being music industry insiders, they can also add current developments to the ebam courses and seminars immediately. This helps to avoid typical errors and make use of current trends.

The course “Music Business Manager/-in (ebam)” provides extensive practical knowledge about music marketing. It consists of the two courses “Live-Manager/-in (ebam)” and “Labelmanager/-in (ebam)”. Included are duties and topics such as legal frameworks of the music industry, organizing concerts and tours, product and label management, sponsoring, media and public relations, and online marketing and promotion. ebam Akademie is also working on a state-certified degree “Musikfachwirt/-in (IHK)” in collaboration with the IHK (the chamber of industry and commerce) and the VUT (the independent music enterprises association).

A special qualification for the marketing of bands and online music production can be obtained in the course “Online-Marketing-Manager/-in (ebam) 2.0”, in which cross-industry knowledge is illustrated by examples from both the music and the event industry. Active music marketers can close their specific knowledge gaps in seminars about individual topics like “Booking – successfully acquiring concerts” or “Business start-up in the music industry”.

The training program of the ebam Akademie is directed towards the staff of labels, music publishers, event offices, promotion and booking agencies, freelance music marketers and business starters. Among music industry insiders, ebam certificates and diplomas are acknowledged for their hands-on expertise.